Delilah Lanoix and John Harris, owners of SMS Transportation, are experienced specialty fleet entrepreneurs. Having been in the NEMT transportation business for over 25 years, they saw first-hand just how inefficient their industry was for both their riders, but also their fleet. Specialty fleets typically see a 40-50% inefficiency in their business and assisted rides don’t always have a perfect experience.
Delilah and John took it upon themselves to transform the industry by providing more value to their the fleets and most importantly to the riders. That’s when ButterFLi was created.
“We saw a vision of how technology and service could rapidly change this industry,” says Lanoix.
Meet the Team
Delilah is a leading-edge entrepreneur that sees a new way to serve the specialized transportation industry. As an owner of SMS Transportation she positioned a market opportunity with the SMS fleet to use the new on-demand business model and create a new market for existing fleets to better serve assisted riders. Now the CEO of ButterFLi, Delilah’s vision of creating a national, on-demand specialty fleet is only one of many ways she sees in transforming the industry.
Nearly 20 years in transportation, Transportation Management certified, B.S. University of LaVerne
Initial Investor & General Counsel
John has seeded and developed several companies into multi-million businesses. But the one business he co-founded, SMS Transportation, really has an ability to impact the lives of disabled riders and reshape the $51 billion market. John’s pragmatism along with his vast connections in the transportation industry has helped position ButterFLi as a leading player in the specialty fleet industry.
John received his J.D. and BS from UCLA and also serves as the General Counsel and Board of ButterFLi.
Chief Marketing Officer
Mark is a thought leader in the disabled community and possesses an innate ability to connect with others. As head of marketing he is responsible for brand exposure, social media outreach and formulating strategic business development partnerships.
At the age of eighteen, Mark became a quadriplegic as the result of a swimming accident. Having been a wheelchair user for over twenty two years, he is passionate about adaptive product development and advocacy for individuals suffering from a spinal cord injury through his company, Abilitease.
Mark received his Master in Taxation as well as his B.S. in Accounting from the University of Southern California. He is also licensed as a Certified Public Accountant in the State of California.
Debajyoti (Deb) Ray
Initial Investor & Technology Leader
Deb is an expert in computer applications and optimization. He has built software platform businesses that grew to $80M+ across USA, Europe and Asia.
Deb advises and invests in technology companies that are transforming old era business process to customer focused AI and emerging technologies.
Deb received his Ph.D. from Caltech and his B.S. from the University of Toronto. He is also a senior member of the Institute of Electrical and Electronics Engineers, INFORMS, and Economics Sciences Association.
Chief Technology Officer
Gene’s formidable background in IT for the past 20 years includes remarkable stints with amazing companies and top innovators, having been a co-founder of renowned startups such as WhatsApp, Tinder, and Hadoop. He also serves as a mentor with MuckerLab, a mentorship-driven startup accelerator located in southern California.
BS, Biochemistry with an emphasis in Computer Sciences – UCLA
Chief Financial Officer/Chief Operating Officer
Lee resides in that unique niche of providing executive management for startups and middle-market companies. As an agile finance and operations professional, Lee draws upon broad industry experience to strengthen top and bottom line performance for VC and PE startups.
BS Marketing – University of Colorado, Boulder
MBA – University of Southern California
Jon’s an entrepreneur and executive with a deep passion for building and launching early-stage companies. His impressive resume includes being the founding CEO of Pandora, which has over 75 million users and a 70% market share of internet radio. He also co-founded liftoff, a business accelerator / technology incubator in the Los Angeles metropolitan area, whose model is helping early-stage companies design, build and launch their products and businesses.
BA, Human Biology – Stanford University